Who Funds the Campaign to Smear and Pressure Elon Musk?

TABLET MAGAZINE | By Armin Rosen | May 6, 2022

The Democratic activist troika fighting his Twitter acquisition has identified a new front in the battle to turn American life into a perpetual partisan apocalypse

Elon Musk’s maybe-impending purchase of Twitter is being treated not as a mere business acquisition but as a kind of twilight battle over the fate of the American experiment. Maybe there was a time when hypothetical and probably minor changes to the terms of service of a social networking website could be seen as an eminently survivable event, without any larger implications for long-established rights and customs like free speech. But those days are gone now, as evidenced by yet another high-profile, strong-arm effort by a weirdly open combination of private and public powers acting in unison to taint or scuttle the Twitter sale.

On May 3, a trio of so-called “advocacy groups” sent a letter to Twitter’s major corporate advertisers, including image-conscious and regulation-sensitive heavyweights like Coca-Cola and Disney, urging them to pull their business from Twitter if Musk proves unwilling to censor speech on the platform to those organizations’ satisfaction. “Elon Musk’s takeover of Twitter will further toxify our information ecosystem and be a direct threat to public safety,” began the missive, distributed under the letterhead of Media Matters for America, Accountable Tech, and UltraViolet, and co-signed by another two dozen groups, including the Women’s March, Black Lives Matter Global Network Foundation, and NARAL Pro-Choice America. These groups are promising to mobilize their activists, and whatever other resources they might have, to punish companies that will stick by Twitter if it junks its pre-Musk content moderation regime. The pitch was a simple one: Nice store you got there. It would be a shame if someone threw a rock through your window.

Musk seemed to take the not-so-subtle threats of brand damage and possible federal regulation as a challenge. “Who funds these organizations that want to control your access to information? Let’s investigate …” Musk suggested on Twitter. But while the question showed moxie, its scope was also clearly too limited. Better to ask: What function do these “advocacy groups” serve? And for whom?

“Welcome to the world of fully automated political warfare, about everything, all the time.”

Media Matters for America, Accountable Tech, and UltraViolet are all led by former senior Democratic staffers in Congress, the executive branch, and major political campaigns. They all receive funding from liberal foundations that donate widely to Democrats, or from advocacy organizations, like labor unions, that are deeply involved in Democratic Party politics. All three are creatures of the broader Democratic Party apparatus. They are the party’s attack arm.

There is nothing automatically wrong with the public-private vertical representing one side of the American political duopoly deciding to treat the takeover of a web platform popular with journalists and other people with master’s degrees as if it’s a high-stakes special election in a purple congressional district. But the letter, and the work of its three main sponsors, still reveals the application of political campaign-type tactics, organization, and rhetoric to an ever-expanding and potentially unlimited variety of contexts. Welcome to the world of fully automated political warfare, about everything, all the time.

The Democratic Party ties of these “advocacy groups” might also show the purpose of their anti-Musk efforts: It’s to remind him that he’s an enemy of the party, which holds a great deal of formal power, including control of Congress and the presidency. The point here is to threaten Twitter’s new owner into “voluntary” compliance with party ideology. So who are these groups threatening to break the windows of Elon Musk’s shiny new acquisition?

Media Matters, the David Brock-led bulwark against Fox News, is by far the best known: The organization launched in 2004 with help from the Center for American Progress, Hillary Clinton, and Clinton’s 2016 campaign manager, John Podesta, and apparently received $1 million from George Soros. With over $14.1 million in revenue reported in 2019, according to their latest available 990, Media Matters represents the mainstream face of center-left advocacy. Former Democratic National Committee Chair and Obama Labor Secretary Tom Perez, and former Planned Parenthood chief Cecile Richards, are on the group’s Board of Directors; CEO Angelo Carusone served as “deputy CEO for finance & administration of the 2016 Democratic National Convention.” Several Media Matters staffers are well-known pundits who frequently appear in outlets like MSNBC, further blurring the lines between the Democratic Party’s spin apparatus and organizations that still insist on presenting themselves as “the press.” When Washington Post reporter Taylor Lorenz needed experts—a noun that’s lost all connection to anything real, and is functionally useless by any careful writer or speaker of English—in order to validate the even more pressing evil of the Libs of TikTok Twitter account, she turned to the folks at Media Matters.

Accountable Tech represents the Democratic Party’s online dark-money operation. Ironically for a group with the word “accountable” in its name, Accountable Tech is a 501(c)(4), meaning it doesn’t have to disclose its donors. No matter: As right-wing “investigative think tank” Capital Research Group discovered, Accountable Tech is one of the Washington, D.C.-registered alternate names of the North Fund, an advocacy group that received $19.3 million in 2020 from something called the Sixteen Thirty Fund—an outfit which The Atlantic described as the “indisputable heavyweight of Democratic dark money.” Sixteen Thirty is in turn one of several opaque and highly capitalized center-left donor organizations under the management of a nonprofit-focused consulting firm called Arabella Advisors. The North Fund paid Arabella $942,000 in fees in 2020, according to that year’s 990. Got that? Clearly “Accountable Tech” is very dedicated to accountability, as are the people who pay its bills.

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